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What is Search Engine Optimization (SEO)?

seo training in LahoreSEO increases website visibility on search engines and directs search traffic of right kind of people to a website. It is the best and cost effective way to reach prospective customers. It also helps to structures your website content for visitors. This is a form of pull marketing which increases the conversion rate.

By applying the learning from this course, website ranking and position will be boosted within the results pages of all major local and global search engines, maximizing the marketing return on your website investment, through high search engine visibility.

Let’s make a difference in our lives

Starting From 8th Dec | Weekend Classes | Duration 2 Months

SEO Opportunities in Pakistan

SEO is pretty simple and this course explains it all. It is a highly paying skill and has huge demand in software houses, marketing agencies and online businesses. Bloggers can use this skill to promote their content and earn online.

What You Will Learn in SEO Training


After SEO Course

  • IT/CS students fed up from programming, can find alternative career
  • Entrepreneurs can start an SEO Agency
  • Ladies at home and other free people can Earn Passive Income
  • Management students can start job as Digital Marketeer
  • Businesses can saves thousands being spent on advertisement
  • Students will expand their knowledge about SEO World
Sir Usman offered us a great insight into SEO field. Throughout the session we practiced on live projects and used premium SEO tools like Majestic, SEMrush, Ahref etc. Best thing about INNOVA is that they helped me for my placement with OWCareers.

author-img - Naemat Ullah
FAST University

My friend suggested me to go for SEO training course. I researched online about SEO future and institutes in Pakistan and found INNOVA as the best training institute. I don’t think I can get such friendly atmosphere and teaching style anywhere else. Now, I am working as SEO Expert in a big software house in Lahore.

author-img - Maqsood Rasheed
ASO Expert
Somehow I completed my MSC, but I was not good in programing and was not getting job in IT. Then my teacher suggested me for SEO course and I joined INNOVA. After my training, sir Usman helped me and other students in job placement through OWCareers. Thanks INNOVA for all your teaching and support.

author-img - Sabahat Ali
SEO Expert
Aamina Haider is a great blogger and source of inspiration for me. I am MBA in Marketing and can write good marketing and business essays. To earn from my skills, I thought to learn SEO to promote myself and joined INNOVA. After two months of practical training, I am feeling that I can direct the flow of internet traffic to my blog and can earn thousands of dollars a month.


author-img - Irum Ali
SEO Expert

About SEO Trainer

Mr. Usman is currently working as Marketing Consultant at OWCareers and has a professional experience of over 8 years as trainer on Digital Marketing, Web Sales and Search Engine Optimization. He holds a Masters degree in Engineering and is pursuing MBA at the moment. He is a faculty member at various universities in Lahore and delivers lectures on Computer Science, Management and Marketing which are attended by students and professionals from all over Pakistan. Formal education, experience in teaching and exposure as global marketing consultant all blended into one person has made him a superhero with extraordinary powers to turn you into successful professionals of tomorrow. Don’t miss an opportunity to learn from this global mind that can help you become a successful blogger and marketeer.

Get FREE SEO Career Counseling Session

SEO Training Course Outline

  • Introduction
    • What is SEO
    • SEO as Career
    • How Search Engine Works
  • OnSite SEO
    • Keyword Analysis
    • Tools; KW Planner, KW EYE, KW Revealer
    • Web Page Optimization
      • Meta Tags, Image Optimization
      • Writing a Content
      • URL Structure
  • Competitor Analysis
    • Competitors Rank
    • Backlinking
    • Analysis Tool Ahref, Majestic, SPY Fu
  • Offsite SEO
    • What is Baclinking
    • Structuring Backlinking Campaign
    • Link building Metrics
  • Creating Backlinks

    • Directory Submission, Press Release
    • Social Bookmarking, Blog Posting
    • Articles, Social Media
  • Checking SEO Performance
    • Manage Sitelinks
    • Checking Site Rank
  • Analysis & Management Tool
    • Google Analytics & Webmaster
    • Using Redirects, KW Density
    • Negative SEO
  • Google Algorithms (Panda, Penguin, Humingbird )
  • Sitemap Submission

    • Google Algorithm
    • Social Bookmarking, Blog Posting
    • Articles, Social Media
  • Bonus
    • Setting a WordPress Blog
    • Fiverr Earnings
    • Social Media Management

I am Convincied - Lets Start